Where our data comes from

Overture Maps Foundation

Local business listings — name, category, address, phone, and website — come from the Overture Maps Foundation's open Places dataset, licensed under CDLA-Permissive-2.0. It's an open, crowd- and partner-sourced dataset, so it can be incomplete or out of date for any given business at any given time — we don't guarantee its accuracy or completeness. Attribution: "Places data © Overture Maps Foundation, licensed under CDLA-Permissive-2.0."

Websites your team adds

When a listing is missing a website, or has the wrong one, your team can add the right one. It's visible only to your workspace. When you audit it and the site itself shows the business's phone number, it's marked "Verified by phone" for everyone — the proof comes from the site, not from whoever typed it. If a listing is wrong in another way, use Flag and our team reviews it; nothing changes until we do.

What you pay for

Searching and browsing listings is free. Credits are only spent on website audits — the part we measure and stand behind.

Internet Archive Wayback Machine

We check the Wayback Machine's historical snapshots of a business's website to help estimate how long it's been since the site was meaningfully updated. This is a free, public archive service run by the Internet Archive.

RDAP (domain registration records)

We look up a domain's registration date through the public RDAP protocol, via rdap.org, as one signal of how established a business is online.

Our own crawler

When you run an audit, our crawler ("ProspectorBot" in its User-Agent string) fetches the target site's public pages the same way a browser would, checking things like TLS setup, mobile support, page speed, and CMS fingerprints. It respects each site's robots.txt and keeps request rates low (at most about one request per second per site). More about our crawler.

If you're a business owner and don't want your site scanned or listed, or want your listing removed, use the contact form and choose "Opt-out request."

What we don't use

We do not use the Google Maps Platform, the Places API, or any Google ratings/review data. Reputation signal comes only from domain age, Wayback Machine history, review widgets we find on the business's own site, and corroboration across open data sources. A report links out to Google Maps as a plain hyperlink only — no content is ever fetched from it.