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Speed
Mobile-readiness
SEO basics
Security (HTTPS, headers)
Trust signals
How outdated it looks
Overall health score
A single 0–100 score, broken down into technical, SEO, conversion, performance, modernity, and trust — every score traces to a named rule.
Ranked findings
Every issue found, ranked by severity, each tracing to a named, disclosed rule — never a black box.
Sales angles
A ready-to-use talking point for each finding, so a report doubles as pitch material.
Staleness verdict
How long it's likely been since the site was meaningfully updated, from domain age and archive history.